You can’t fake this funk— this sort of brand affinity must be earned.
Last updated: December 12th 2024
The Unofficial Shopify Podcast is one of the top 0.5% most popular shows out of all 3,117,412 public podcasts globally.
“Partnering with The Unofficial Shopify Podcast was a strategic move that paid off. Kurt’s deep understanding of the Shopify landscape and his ability to connect with the audience resulted in a noticeable uptick in our signups. He’s a pro who adds genuine value and has his finger on the pulse of the e-commerce world.”
The Unofficial Shopify Podcast’s signature brand of edutainment is on full display across a network of podcast publishers, social media channels, and YouTube, serving tens of thousands of ecommerce entrepreneurs and professionals. In addition to our weekly episodes and daily social media content, we are active participants in the ecommerce community through our own Facebook Group and consistent guest appearances on other brand’s platforms.
At the heart of it all is a desire to champion entrepreneurship and speak to the spirit of ecommerce entreprenuers across the world. Our core ethos of authenticity and independence is what makes The Unofficial Shopify Podcast more than just a podcast. Since publishing our first episode in 2014, we’ve evolved into a subculture fueled by the shared passion of building a business and establishing financial independence.
The Mission
Our mission: Make entrepreneurship accessible. We shun the empty hustle & grind bullsh#t and instead focus on practical, actionable advice that has made us a trusted authority to our listeners.
Our Values:
Be authentic
Do the work
Share the wins
Help others succeed
Demographics
Gender
Age
Source: Spotify, 09/14/21
Technology
Our audience: successful Shopify merchants.
Platform
89.9% are currently on Shopify
Of those, 93.1% have active stores.
9.2% are on Shopify Plus
Top Verticals
Apparel
Home & Garden
Food & Drink
Beauty & Fitness
Apps
40% of listeners use Klaviyo, a 2020 sponsor. As comparison, Store Leads estimates that 11.84% of all Shopify stores use Klaviyo.
13.8% use Judge.me
11.2% use Privy
9.3% use Smile
8.4% use Printful
Audiences
Avg. Instagram Followers: 36,668
Avg. Facebook Followers: 68,886
Avg. TikTok Followers: 40,949
Cashflow
Avg. Monthly Sales: $127K
Avg. Tech Spend: $795/mo
Source: Store Leads, BuiltWith, 1st party Survey Data
Media Reach
Built Not Bought: 100% Organic Growth
Downloads per month
2,187,060
Downloads over all time
2,654
Avg. First 7 Days Episode Downloads
7,705
Avg. Downloads for Top 10 Episodes
Source: Simplecast, an IAB-certified podcast host.
Need a benchmark for these stats? Buzzsprout (which hosts 102,000 podcasts) makes their global data available to everyone on their Platform Stats page.
Engagement AF through Host-Read Ads
“The Unofficial Shopify Podcast provided us with significantly more qualified leads than any other podcast we’ve done.”
—Michael Epstein, CMO @ PostPilot
“…podcast audiences are among the most engaged there are, and much of that reflects the hosts. …the ads that hosts read drive more brand recall than non-host-read ads.
[Nielsen] found that top-of-mind brand awareness for many popular brands was nearly 70% among podcast listeners.”
The Unofficial Shopify Podcast started as an inbound lead generation tool for our Shopify Partner agency business. We needed a way to promote our services and find our tribe. Traditional media was too broad, un-targeted, and wouldn’t work for our niche industry. The Unofficial Shopify Podcast was born out of the need to invent new ways to promote ourselves. It worked for us. We can work for you too.
We Have Cultivated a Following
Our listeners have deeply rooted fervent enthusiasm for what we do (and recommend.) You can’t fake this funk— this sort of brand affinity must be earned. We lead because, above all else, we serve our community in helping them grow their businesses. It’s what drives us to produce authentic, practical, inspirational, and entertaining content that speaks directly to our entrepreneurial audience. Love it or hate it, it’s the reason we only do work that works for our audience, our brand, and you.
Ad Inventory & Rates (2024)
Inventory
13 episodes
26 episodes
52 episodes
Availability
Pre-Roll :30 max length
$1,000/ep
$900/ep
$750/ep
SOLD
Mid-Roll 1 :60 max length
$1,250/ep
$1,125/ep
$950/ep
SOLD
Mid-Roll 2 :60 max length
$1,250/ep
$1,125/ep
$950/ep
SOLD
Post-Roll :30 max length
$750/ep
$675/ep
$600/ep
SOLD
All placements are host-read with permanent episode insertion.
