You can’t fake this funk— this sort of brand affinity must be earned.
Last updated: June 11th 2026
Kurt Elster interviewing Shopify CEO Tobi Lütke at Shopify Unite.
“Kurt, I want to let you know how impactful it was to be a guest on The Unofficial Shopify Podcast. I have conservatively been on 60-70 podcasts over the past year, and never once has a single episode created so much attention and people reaching out to us to see where we could provide value for them. Your consistency and the quality of content you deliver have cultivated an audience of action-takers.
The Unofficial Shopify Podcast’s signature brand of edutainment is on full display across a network of podcast publishers, social media channels, and YouTube, serving tens of thousands of ecommerce entrepreneurs and professionals. In addition to our weekly episodes and daily social media content, we are active participants in the ecommerce community through our own Facebook Group and consistent guest appearances on other brand’s platforms.
At the heart of it all is a desire to champion entrepreneurship and speak to the spirit of ecommerce entreprenuers across the world. Our core ethos of authenticity and independence is what makes The Unofficial Shopify Podcast more than just a podcast. Since publishing our first episode in 2014, we’ve evolved into a subculture fueled by the shared passion of building a business and establishing financial independence.
The Mission
Our mission: Make entrepreneurship accessible. We shun the empty hustle & grind bullsh#t and instead focus on practical, actionable advice that has made us a trusted authority to our listeners.
Our Values:
Be authentic
Do the work
Share the wins
Help others succeed
Demographics
Gender
Age
Source: Spotify, 09/14/21
Technology
Our audience: successful Shopify merchants.
Platform
89.9% are currently on Shopify
Of those, 93.1% have active stores.
9.2% are on Shopify Plus
Top Verticals
Apparel
Home & Garden
Food & Drink
Beauty & Fitness
Apps
40% of listeners use Klaviyo, a 2020 sponsor. As comparison, Store Leads estimates that 11.84% of all Shopify stores use Klaviyo.
13.8% use Judge.me
11.2% use Privy
9.3% use Smile
8.4% use Printful
Audiences
Avg. Instagram Followers: 36,668
Avg. Facebook Followers: 68,886
Avg. TikTok Followers: 40,949
Cashflow
Avg. Monthly Sales: $127K
Avg. Tech Spend: $795/mo
Source: Store Leads, BuiltWith, 1st party Survey Data
Media Reach
Built Not Bought: 100% Organic Growth
Downloads per monthThe Unofficial Shopify Podcast ranks in the top 0.5% of all public podcasts globally.
Source: Simplecast, an IAB-certified podcast host; YouTube. Stats as of June 2026.
Engagement AF through Host-Read Ads
“The Unofficial Shopify Podcast provided us with significantly more qualified leads than any other podcast we’ve done.”
—Michael Epstein, CMO @ PostPilot
“…podcast audiences are among the most engaged there are, and much of that reflects the hosts. …the ads that hosts read drive more brand recall than non-host-read ads.
[Nielsen] found that top-of-mind brand awareness for many popular brands was nearly 70% among podcast listeners.”
The Unofficial Shopify Podcast started as an inbound lead generation tool for our Shopify Partner agency business. We needed a way to promote our services and find our tribe. Traditional media was too broad, untargeted, and wouldn’t work for our niche industry. The Unofficial Shopify Podcast was born out of the need to invent new ways to promote ourselves. It worked for us. We can work for you too.
We Have Cultivated a Following
Our listeners have deeply rooted fervent enthusiasm for what we do (and recommend.) You can’t fake this funk— this sort of brand affinity must be earned. We lead because, above all else, we serve our community in helping them grow their businesses. It’s what drives us to produce authentic, practical, inspirational, and entertaining content that speaks directly to our entrepreneurial audience. Love it or hate it, it’s the reason we only do work that works for our audience, our brand, and you.
Ad Inventory & Rates
Every placement is host-read with permanent episode insertion: your message stays in the episode forever, compounding with the back catalog.
Pre-Roll (:30 max length)
Mid-Roll (:60 max length, two slots per episode)
Post-Roll (:30 max length)
Sponsorships include YouTube. Episodes run on our YouTube channel (200,000+ subscribers), where sponsors get inclusion in video descriptions and on-screen lower-third graphics.
No hidden “recording session fees.”
Pricing is based on length of commitment.
Minimum: Eight episodes. Maximum: 52 episodes.
Billed monthly.
Requirement: We like each other!
Placements are limited and sell out. Email julie@ethercycle.com for current availability and rates.
